MSN signs expanded content deal with AOL

The company, which brought its new homepage out of beta, will be receiving editorial content from AOL as part of the expanded partnership.
Photo: Buddawiggi, Flickr Creative Commons

MSN and AOL have signed a deal that expands on its previous agreement for the Microsoft-run site to host video content from the AOL On library.

As part of the new two-year deal, MSN will be pulling editorial content from AOL brands like Huffington Post Canada, Huffington Post Quebec, Autoblog Canada and StyleList Canada.

Brad Cressman, VP and head of content and international brand strategy at AOL Canada, says the deal plays into a key area for the company, content distribution.

MSN’s recent redesign came out of beta yesterday, with its new look and features designed to be more mobile-focused. According to numbers from MSN through comScore, the website sees 15.5 million unique monthly users in Canada, with the majority currently coming from desktop.