Digital strategist Jon de la Mothe has moved agency side.

Mediative announced on Monday that the former CBC director of media innovation and technology has joined the agency as its VP platforms and technology.

He is in charge of the shop’s tech ops, innovation and IT teams and is tasked with finding operational efficiencies as well helping set the strategic direction for Mediative.

De la Mothe was at the CBC between 2010 and 2014, where he managed ad operations, production innovation, digital production and partnerships for its revenue group across online, mobile and emerging platforms.

Mediative also announced two recent senior hires: Pino Gatto as director, technology operations and Brad Krieger as director, data and insights.

Gatto was most recently director of ad operations at Rogers consumer publishing and digital media group, while Krieger joins from Aegis Media’s trading desk, Amnet, where he was director.