Thornhill, ON-based marketing communications agency Tag has announced it has become the creative and media shop for Power Sport Services, which produces a series of seven motorcycle and ATV shows across Canada.

There were three agencies on the shortlist, according to a representative from the company. Tag rose above the others because of the shop’s national reach as well as the ability to do creative and media in one place.

Launching in the coming weeks, Tag will be planning and executing a campaign to encourage attendance at each show, beginning with its Calgary date in early 2015 and continuing through the end of February.

Media Dimensions had held the account for Power Sport Services, which is a wholly-owned subsidiary of the Motorcycle and Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), prior to the change. The organization began producing shows, which now include the Toronto Motorcycle Show and Calgary Motorcycle show, in 1985.

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