Neo-Traffic expands its network

The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.

Montreal-based OOH company Neo-Traffic has expanded its national network of shopping-centre displays.

The company, which maintains, operates and sells ad space for its boards both outside and inside malls, is adding inventory in Quebec, Manitoba and BC with a combination of traditional posters and digital screens located in food courts.

The five new locations include Kildonan Place in Winnipeg, which the company says has annual traffic of more than five million people, and Bentall Centre in Vancouver, with annual traffic of more than 4.5 million. In Quebec, it is installing displays at Centre Commercial Rivière-du-Loup (annual traffic of 3.5 million) Carrefour St-George in the Beauce (three million) and Carrefour Frontenac in Thetford Mines (two million).

At Kildonan and Bentall Centre, Neo-Traffic is installing its Digital Food Court product – side-by-side screens with one displaying content while the other runs ads on a loop – while at the other venues there will be static boards.

Neo-Traffic’s network includes more than 110 shopping centres in seven provinces with a mix of static and digital boards, as well as floor graphics, door decals and escalator wraps. Its clients include MTY Group, Rogers, Bell, Le Château, Pandora, Sephora, Target, Telus and Gap.