Grey Cup brings big numbers

The CFL's championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.

Sunday’s CFL Grey Cup brought in an average audience of 4.1 million viewers on TSN and RDS, according to overnight numbers from Numeris provided by Bell Media.

Broken down there were 3.8 million average viewers on TSN and 230,000 on RDS.

Overall, 30% of Canadians watched the Vancouver-based game for at least part of the game between the Calgary Stampeders and Hamilton Tiger-Cats. The numbers fell slightly short of last year’s average audience, which came in at 4.5 million viewers.

Audience numbers peaked at 5.1 million viewers late in the game as viewers tuned in to watch the fourth-quarter Tiger-Cats attempted comeback that came down to a final play.

The halftime performance from rock band Imagine Dragons was watched by an average audience of 3.4 million viewers across Canada.

The game is the highest-rated program of the year to date in the Calgary market, attracting two-thirds of the population to watch some of the game.

Image courtesy of Bell Media