ZenithOptimedia exec moves to DDB

Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.

Monique Brosseau has moved from ZenithOptimedia to DDB, joining the agency as its VP and managing director of its new Montreal office.

Brosseau had been with ZenithOptimedia for the past seven years, working as its EVP and general manager in Montreal. Frank Friedman, CEO at ZenithOptimedia Canada says the agency is actively recruiting to fill her position at the agency.

She will be working with Etienne Bastien, who has joined the team as VP/CD to lead the brand. Most recently Bastien worked as VP/CD ad Tam-Tam\TBWA, and has done similar stints at BCP, Palm + Havas and BBDO Montreal.

The duo will work largely on the agency’s recently won Volkswagen account, but will also work with other DDB clients on a regional and national basis, according to a release.

DDB had previously set up a partnership with Bleublancrouge to work with clients in the Quebec region, and those already signed with the partner agencies will continue that relationship.

Joining Bastien and Brosseau are ADs Arnaud Tartier from Bleublancrouge and Arnaud Deneux from Palm + Havas as well as copywriters Emmanuel Chevallier from Marcel Paris and Ben Duquette from Bleublancrouge. Group account director Jacques Blanchet from JWT rounds out the new team. The agency plans to open its doors in January and is still actively hunting to fill a number of positions.