Evolve Media expands French portfolio

The company's lifestyle arm, TotallyHer Canada, has signed a new deal to represent the sites for Aufeminin.

Evolve Media’s lifestyle arm, TotallyHer Canada, is expanding its French portfolio with a new deal to represent advertising for all of France-based lifestyle hub Aufeminin’s sites.

Aufeminin’s worldwide portfolio includes recipe site Marmiton, health portal Onmeda, beauty products company My Little Paris and online parenting site netmums. In Canada, the company’s portfolio of lifestyle sites garnered 1.13 million unique visitors in November, according to comScore numbers provided by Evolve Media.

In addition to signing the new French representation deal, Walder Amaya, EVP of international sales and operations for Evolve Media, says TotallyHer Canada will be hiring content specialists in Montreal and Toronto to create custom content for clients and increase its Canadian-specific content.