Aiming to build its presence in Toronto (and cut down on flights from its headquarters in Montreal), social TV data company Seevibes has announced it is opening an office in the Big Smoke.

Company CEO and founder Laurent Maisonnave says Seevibes staff were travelling back and forth between Toronto and  Montreal on a monthly basis to meet with clients, which include Quebecor Media, Bell Media, Havas Media and Cossette in Canada. The new office will allow the company to lay down roots in the city and service those clients better.

Franz Fontaine has been hired at Seevibes as its VP of strategic development and will be splitting his time between the new Toronto office, which will be located at 55 Adelaide St. East, and the company’s Montreal location. He will focus on developing business relationships at Seevibes.

In addition to Fontaine, the Toronto office will be hiring between four and six staff members in its first year, mostly account managers, says Maisonnave.

Toronto image courtesy of Shutterstock