OOH advertising inventory in Montreal’s transit hubs just got a significant bump with the introduction of Astral Out of Home’s new Réseau AMT Digital Terminus (Digital AMT Terminals Network).

The network includes 14 digital LCD column-format screens of 70 inches, both single-and double-faced, at Longueil and Lucien-L’Allier stations. The screens will loop six 10-second messages.

It also includes 39 42-, 55- and 70-inch TV-style LCD screens displaying a combination of advertising (6 x 10-second ads) and commuter information, such as bus and train schedules.

The Réseau AMT Digital Terminus network spans Montreal’s Centre-ville and Longueuil terminals and Lucien-L’Allier station.

The network has a combined reach of 29 million passersby.

Images courtesy Astral OOH.