Last week broadcasters, producers, marketers and media agency execs came together to swap ideas and strategies at the 2015 edition of BCON Expo, a branded content conference sponsored by Playback and strategy.
Hosted at Toronto’s Arcadian Court, the day-long event saw several announcements, including the reveal of two new Dragons’ Den hosts at the CBC’s upfront presentation on upcoming opportunities, and an upcoming new house format with The House that HGTV Built at Shaw Media’s upfront.
Missed the event? Check out seven of the key lessons on branded content that were shared from the presenters.
To see a photo full-size, click on the thumbnail below.
Photos by Ryan Walker (ryanwalkerphoto.ca)
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- Denise Darroch, brand manager, Kimberly Clark Canada Inc
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- Jennifer Dettman, executive director, unscripted content, Jim Treliving, Dragons’ Den, Lise Cote, GM consumer and SMB marketing, Canada Post Corporation, Steven Pitkanen, senior content liaison executive CBC Media Solutions and Gaye McDonald, director of content marketing, CBC Media Solutions
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- Yvonne Gibson, director of marketing and digital communications, General Electric Canada, Stephen Sonnenfeld, VP, advertising and brand integration, Thomson Reuters Corporation and Tony Vlismas, head of market strategy Polar Mobile
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- Anna Yorke, managing director, Newcast Worldwide at ZenithOptimedia
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- Mark Childs, CMO, Samsung Canada
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- Rick Hamann, SVP of content, The Onion
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- Scott White, VP, content strategy and business development, Postmedia Network
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- Gian Fulgoni, co-founder and executive chairman emeritus at Comscore, Inc.
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- BCON Expo attendee with CBC Dragons’ Den’s Jim Treliving
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- Yuri Machado, SVP, integrated advertising sales and strategy, Postmedia Network
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- Yvonne Gibson, director of marketing and digital communications, General Electric Canada, Stephen Sonnenfeld, VP, advertising and brand integration, Thomson Reuters Corporation and Tony Vlismas, head of market strategy Polar Mobile
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- Anna Yorke, managing director, Newcast Worldwide at ZenithOptimedia
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- Barry Krause, founder, CEO, The LiveLab Company, Cathy Collier, CEO, OMD Toronto, Veronica Holmes, president, digital ZenithOptimedia and Randy Stein partner, creative, Grip Limited
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- Robert Lambrechts, head of development at POD Entertainment, Pereira & O’Dell
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- Rick Bogacz, editor-in-chief, MSN Canada
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- An audience member tries out Samsung’s upcoming virtual reality launch during Samsung Canada CMO Mark Childs’ presentation
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- Gian Fulgoni, co-founder and executive chairman emeritus at Comscore, Inc.
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- Barb McKergow, sales director, Shaw Media, Emily Morgan, senior director of original lifestyle content, Shaw Media, Sean Fernie director of online product and content, Shaw Media, Tanya Linton, partner and executive producer, Architect Films, Paul Lafrance host, Custom Built and Disaster Decks and Kaaren Whitney-Vernon, CEO, Shift2
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- Jordan Gracey, manager, digital marketing, Volkswagen Canada Inc
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- Robert Lambrechts, head of development at POD Entertainment, Pereira & O’Dell
