Robyn Sullivan joins CBC

The national broadcaster has hired Robyn Sullivan to lead digital optimization efforts.

CBC/Radio-Canada has hired Robyn Sullivan as director, digital revenue optimization and innovation on its media solutions team.

The existing position was elevated to the director level following the integration of CBC and Radio-Canada, and includes coast-to-coast responsibilities. Sullivan has been hired to work in-house with digital partners on the innovation side.

The company has integrated its revenue optimization team since the merger. Sullivan will work alongside the director of television optimization and the director of client services, and report to Sandra Hammond, senior director of revenue optimization for CBC/Radio-Canada.

Hammond met Sullivan four years ago and was really impressed by her. When the position opened up, Hammond says Sullivan was the first person who came to mind. “She is probably one of the smartest up-and-comers I’ve ever had the pleasure of meeting…she has such a depth of knowledge from being in an industry as it was being built over a decade or so.”

Sullivan most recently led the financial planning and analysis team for healthcare at Compass Group Canada and prior to that was at Bell Media. There, she developed multi-year digital strategy plans and managed revenue budgets.

This experience will enable her to hit the ground running, says Hammond.

Sullivan’s biggest challenge in the job, according to Hammond, will be keeping up to date with technology, and being innovative as technology evolves.

Future projects for Sullivan include working on the 2016 Olympics in Rio, and on new and returning programs on CBC/Radio Canada.

She starts her new position on June 8.