Rogers Media has signed an expanded partnership with Meredith Corporation’s digital division to represent the Canadian advertising inventory for its lifestyle sites.

The deal is an extension of an existing pact with the U.S. publisher that had it representing the digital advertising for Martha Stewart Living and Martha Stewart Weddings in Canada. As part of the new deal, Rogers Media is now representing sites for the digital brands of titles like Better Homes and Gardens, Eating Well and Every Day with Rachael Ray. Olive Media remains the Canadian digital ad partner for Allrecipes.ca and Qc.Allrecipes.ca.

Michka Mancini, VP of digital media sales, Rogers Media, says the deal allows Rogers Media to provide more scale to advertising partners looking to buy around its female-targeted owned-and-operated properties, like Chatelaine and Today’s Parent.

Overall, Mancini says Rogers Media’s digital properties reach 18 million Canadians each month, with 12 million of that coming from its in-house brands, and the remaining six million from external partnerships, like this one with Meredith and another with Conde Nast.

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