Mediative adds three to its network

The advertising network has added three more publishers and strengthened its position in the automotive industry.

Montreal-based Mediative had added three more online publishers to its audience and display advertising network by signing on, and The digital marketing co, which has offices in four Canadian cities, will exclusively represent the three titles.

The addition to its portfolio enhances Mediative’s ability to tailor advertising and data solutions for brands to reach the right audience, according to Darby Sieben, president of Mediative.

The deal grows Mediative’s reach in the automotive industry with and’s representing access to 350 dealerships. It now has 11 automotive sites with a reach of over a million potential vehicle buyers across Canada. Both new sites provide information on buying choices connected to car-seekers budgets, needs and lifestyle, identifying well-reviewed dealers and buying advice.

In February, Mediative added to its roster.

Some 227,000 unique visitors land upon dine.TO every month, according to comScore numbers provided by Mediative. The online restaurant, hotel and lounge guide for the GTA targets foodies shopping for new experiences.  

Mediative has partnerships publishers that extend to over 40 sites.