ZoomerMedia has announced the addition of Laas Turnbull to the company’s leadership team.

Turnbull joins the company as its first audience officer and co-publisher. He will lead the IT and digital content team to aggregate audiences across the company’s media properties as the company’s first audience officer.

As co-publisher, Turnbull will support EVP and COO Gord Poland, working with the longtime Zoomer publisher to grow the lifestyle publication, which targets adults 45 and over.

Prior to joining ZoomerMedia, Turnbull was a member of the Star Media Group’s executive committee, and worked as publisher and editor-in-chief of Toronto weekly city magazine, The Grid. He also worked as EVP at Media in Canada‘s parent company Brunico Communications from 2006 to 2010.