AOL Canada’s Dana Toering is moving to Addictive Mobility, a Toronto-based technology platform focused on in-app solutions.

In the role Toering will oversee Addictive’s national and international sales team, as well as its expansion into the U.S. and other global markets.

“Dana’s expert knowledge of the ad-tech ecosystem and his leadership experience makes him a perfect fit,” said Naveed Ahmad, CEO of Addictive Mobility, in a release. “As CRO, we look forward to Dana leading the charge to grow our revenue and global footprint.”

Toering has been with AOL Canada since 2010, most recently working as head of partner revenue and development. He has also held positions on the media co side at Postmedia and Yahoo and ad-tech side at Adconion. He joins Addictive as its CRO.