MediaCom takes top prize at M&M Global Awards

The agency took the most awards of the night, with OMD taking Campaign of the Year.

MediaCom was named Global Agency of the Year at last night’s M&M Global Awards in London.

The agency took the most awards of the night, winning seven prizes in all for its work on Bose, Dell, P&G, Shell and Sony.

OMD’s “Penny the Pirate” campaign for optical brand Luxottica took Campaign of the Year. For the winning campaign the agency created a storybook and app that helped parents test their children’s eyesight.  In all, OMD won six awards for the night, also taking prizes for work done with Google, Star Wars Rebels and Disney’s Big Hero 6.

Shell won International Advertiser of the Year, Facebook took Media Brand of the Year and MediaMath won Programmatic Company of the Year.