ComScore expands viewability offering

The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.

Digital media measurement company comScore and partner Addictive Mobility have announced the expansion of validated Campaign Essentials (vCE) product for Canadian mobile campaigns.

Canadian advertisers will soon be able to view unduplicated audience numbers, including validated reach, frequency and GRPs, as part of their vCE numbers. The addition of validated reach, frequency and GRPs for mobile campaigns will allow for greater cross-media comparability.

The addition of demographic data to reports is enabled through comScore’s partnership with Addictive Mobility, which was first announced last fall.

These reports will be in addition to the existing mobile ad viewability numbers that are already available to Canadian advertisers through comScore vCE.

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