Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

Another award show, another trophy haul by Geometry Global, Leo Burnett, Zulu Alpha Kilo and Taxi.

Last night’s PROMO! Awards, which celebrates brand activations that get people engaged, saw Geometry Global (the agency’s account director Robyn Dalley is pictured above) take home the coveted Best of Show, as well as two Gold trophies, for the branded content program “Carmilla,” which it led for Kimberly-Clark’s U by Kotex brand.

Meanwhile, Leo Burnett got its mitts on ten PROMO! Awards (four Golds, two Silvers and four Bronzes) for a range of clients, including P&G brand Always, Ikea, TD, Bell Media’s TSN and Coors Light. Zulu Alpha Kilo also made multiple trips to the stage, picking up nine prizes (three Golds, one Silver and five Bronzes) for brands Audi, Interac and Corona. And Taxi, another trophy marauder, took home seven awards (five Golds, one Silver and one Bronze), across its various offices in Toronto and Vancouver, for brands Kraft-owned Mio, Tim Hortons and the Canadian Badlands.

Below are the winners (for which there 45 trophies) from last night. To read each of the winning case studies, click here.

Geometry Global

Best of Show
Gold (Most Innovative Idea or Concept)
Gold (Best Use of Social Media)
Kimberly-Clark’s U by Kotex  “Carmilla”

Leo Burnett Toronto, Chicago, London/Holler

Gold (Best Use of Social Media)
Gold (Best Digital Marketing Campaign)
Gold (Best Activity Generating Brand Awareness)
Procter & Gamble’s Always “#LikeAGirl”

Leo Burnett Toronto

Bronze (Best Use of Mobile Marketing)
Molson Coors’ Coors Light “#PimpMyProfile”

Bronze (Best Small Budget Campaign)
Bell Media’s TSN “Kings and Queens of the Court”

Silver (Best Shopper Marketing / Retail Account Specific Activation)
Bronze (Best Integrated Campaign)
Ikea’s “Quick & Easy Room Makeover”

Silver (Best Pop-Up Activation)
Ikea “Inspiration Boxes”

Gold (Best Integrated Campaign)
Ikea’s “House Rules” Leo Burnett Toronto

Leo Burnett Toronto / Diamond Integrated Marketing

Bronze (Best Digital Marketing Campaign)
TD Bank “#MakeTodayMatter”

Zulu Alpha Kilo

Bronze (Best New Product Launch)
Audi “A3 Launch”

Silver (Best Digital Marketing Campaign)
Audi “Tight Parking”

Gold (Best Brand Building Campaign)
Gold (Best Activity Generating Brand Volume)
Gold (Best Activity Generating Brand Awareness)
Interac “Be In The Black”

Bronze (Best Brand Building Campaign)
Bronze (Best Activity Generating Brand Volume)
Bronze (Best Activity Generating Brand Awareness)
Bronze (Best Pop-Up Activation)
Labatt Breweries of Canada / Corona Extra “Summer Campaign”

Taxi Vancouver / Taxi 2

Gold (Best Small Budget Campaign)
Silver (Best Use of Social Media)
Canadian Badlands “Help Build the USS Enterprise”

Gold (Best Use of Mobile Marketing)
Gold (Best Sponsorship Campaign)
Bronze (Best Experiential Campaign)
Kraft’s “MiO POV”

Gold (Most Innovative Idea or Concept)
Gold (Best Pop-Up Activation)
Tim Hortons “Tims Next Door”


Silver (Best Sponsorship Campaign)
Perfetti Van Melle / Mentos “The Amazing Journey Contest”

Gold (Best Cause or Charity Marketing)
Silver (Best Small Budget Campaign)
Bronze (Best Use of Social Media)
Amnistie Internationale Canada francophone “#MinuteOfHope”

Hill + Knowlton Strategies 

Gold (Best Use of Direct Marketing)
Corby Spirit and Wine’s The Glenlivet “Squadron 70″

Bob Agence

Silver (Best Shopper Marketing / Retail Account Specific Activation)
Unilever’s Dove “Camera Shy Program”

JWT Montreal

Silver (Best Integrated Campaign)
Tim Hortons “Tim Boston”

Diamond Integrated Marketing

Silver (Best Experiential Campaign)
TD Bank “The New to Bank Tour”


Silver (Best Experiential Campaign)
Coca-Cola’s Diet Coke “Get a Taste: Style Bar

Touché / Cleansheet / North Strategic

Silver (Best Cause or Charity Marketing)
Canadian Tire / Jumpstart “The Big Play”

Proximity Canada / BBDO Toronto

Silver (Best Activity Generating Brand Volume)
Mars / Misfits “Dog GIF Party Maker” 

Pigeon Brands

Silver (Best Use of Packaging)
Tim Hortons “#WarmWishes Holiday Cup” by Pigeon Brands

Sid Lee

Bronze (Most Innovative Idea or Concept)
Mark’s “Ready for Winter”

MacLaren McCann

Bronze (Best Cause or Charity Marketing)
MasterCard Canada “Priceless Surprises – Truckload of Priceless”

Fuse Marketing Group

Bronze (Best Sponsorship Campaign)
Kruger Products’ Scotties Facial Tissue “Power of 10″

TracyLocke Canada

Bronze (Best Shopper Marketing / Retail Account Specific Activation)
Kraft “Food Hacks”