ICYMI: Rogers/NHL cleared, Supergirl opens strong

In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.
Competition Bureau clears Rogers-NHL deal
More than a year after the deal began, the Competition Bureau has completed its review of the partnership between Rogers and the NHL. Not announcing the review because of competitive reasons, the Competition Bureau determined that the agreement between Rogers and the NHL has not, at this time, resulted in a “substantial lessening or prevention of competition.”
During its review of the deal, which was announced on Nov. 26, the Competition Bureau assessed the impact on prices that cable companies and other distributors pay for Rogers’ Sportsnet channels, advertising rates during NHL games and the ability of Rogers’ broadcast competitors to obtain important sports programming.
Virool makes second Canadian hire
Brendan McLeod  has been hired as senior account executive at Virool’s recently-opened Toronto office. McLeod has extensive experience in the programmatic space and comes to Virool from RocketFuel. He will be reporting to the programmatic video platform’s Canadian head, Alicia Elliott.
Supergirl flies to the top 
An average audience of 1.7 million tuned in to watch the show’s season premiere on Global, making it the most-watched drama series on Monday night, according to Numeris numbers provided by Shaw Media.
Twitter’s new Brand Hub
The latest tool in Twitter’s analytics arsenal is here. Designed to give advertisers more information about how their brands are faring in Twitter land, the new tool gives advertisers an understanding of their brand’s share of conversation, trends around their brand conversation and information about key audiences, all of it in real time.
ET Canada ties with Viners for Halloween
This week, ET Canada launched a five-part series with the first episode showcasing celebrity Viners Brittlestar and Gregor Reynolds, a father and son team who get lost in the haunted ET Canada studio. The cross-platform effort, which also features Viners Cheryl Hickey, Rick Campanelli, Roz Weston and Sangita Patel, is part of ET Canada‘s strategy to engage new and younger viewers and to expand its online base.
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