Touche! wins Media Agency of the Year

Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.
Copied from strategy - AOY trophy

To get Gold as Media Agency of the Year at the 2015 annual Strategy Awards awards, Touche! weathered a storm of account reviews in the media world that left many of its peers worse for wear.

The agency was chosen by a jury of industry experts based on its work (see the cases in the links below) and given the award at a gala ceremony hosted by former Taxi exec Steve Mykolyn and AKQA London ECD Jason McCann (the pair worked together at Taxi) at the St. Lawrence Centre for the Arts in Toronto on Nov. 4.

Starcom walked away with the silver and Jungle Media won the bronze. The awards were the result of a competitive process in which agencies pitched their best work and a panel of judges arrived at a final decision.

The night also saw awards given to the winning agencies in the Agency, Digital and PR categories.

In a year that has seen the agency take home Lions, CASSIES, Clios, Pencils and even an Emmy, Leo Burnett will have to make room in the trophy case for one more golden paper airplane after winning Agency of the Year Gold for the second straight year.

DDB and Tribal Worldwide took a collaborative approach to rise to the top of the pack and win Digital Agency of the Year. And MSLGroup fostered relationships with sister agencies and the booming social influencer space to nab the second-ever Gold for PR Agency of the Year.

In addition to taking home its first-ever AOY win with a Silver, J. Walter Thompson’s ambitious “Better Tomorrows” campaign for SickKids was given Campaign of the Year honours. And a busy year for new Vision7 Media president Joseph Leon was capped off with being named Media Director of the Year.

Read more about how each of the winning agencies earned their spot on the podium below.

Media Agency of the Year Gold: Touché!’s walk-on win

Media Agency of the Year Silver: Starcom’s silver lining

Media Agency of the Year Bronze: Jungle Media’s nimble advantage


Agency of the Year Gold: Leo Burnett’s winning vision

Agency of the Year Silver: J. Walter Thompson perfects the art of collaboration

Agency of the Year Bronze: Taxi bounces back


Digital Agency of the Year Gold: DDB/Tribal Worldwide takes Gold for the team

Digital Agency of the Year Silver: Grip redefines branded content

Digital Agency of the Year Bronze: Rethink’s crafty ideas


PR Agency of the Year Gold: MSLGroup gains influence

PR Agency of the Year Silver: Citizen Relations’ adaptation

PR Agency of the Year Bronze: Media Profile’s winning partnership strategy


Campaign of the Year: SickKids’ Better Tomorrows

Media Director of the Year: Vision7′s Joseph Leon