TVB adds a VP of media insights

Kathy Gardner is joining the association in the new position ahead of its upcoming rebrand.

The Television Bureau of Canada (TVB) has announced the addition of Kathy Gardner to the association as its VP of media insights.

In the new role, Gardner will oversee strategic direction and expansion of research and planning initiatives at the TVB, and will also be the point of contact for all media agencies.

Prior to joining the TVB, Gardner’s most-recent role was as VP of strategic insight and research at Shaw Media.

She joins the TVB ahead of an upcoming rebrand, which is set to roll out before the end of the year.