The Globe Media Group hosted a party last evening to celebrate the relaunch of its brand, which kicked off in September. The event was aimed at bringing attention to the group’s diverse portfolio of content and content solutions for advertisers, including both its addition of Hearst properties to its Globe Alliance network, as well as its own properties, which include Globe Style and Drive. The event also highlighted the company’s branded content arm, Globe Edge.
The addition of Hearst properties to its portfolio, allowed the group to expand its advertiser offerings into the lifestyle and entertainment vertical, as well as its overall reach to 21 million Canadians.
The Globe’s event included a live performance by electropop band, Brave Shores. All images are taken by George Pimentel Photography.
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- Connie Corner, director of brand partnerships; Robert Jenkyn, managing director, advertising, Globe and Mail
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- Andrew Saunders, CRO at the Globe and Mail
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- Jim Whitney, creative director and founding partner at Naked Creative, Peter Shier, partner and president at Naked Creative, Sean Humphrey, VP of marketing at the Globe and Mail
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- Andrew Sardone, editor of Globe Style Advisor, Anya Georgijevic, Odessa Parker, fashion editor at the Globe and Mail, Jason Chiu, art director at the Globe and Mail
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- Music by The Gillespie Brothers
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- Live performance by Toronto-based electro indie pop outfit, Brave Shores
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- Pop Up flower market and dessert bar
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- Attendees jumped in a cash grab machine to try to win a custom pocket circle made on-site by Toronto designer Philip Spark
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- Custom pocket circles were made on-site by Toronto designer Philip Spark for cash grab winners.
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- Tricia Soltys, brand partnerships manager at the Globe and Mail, Gallant Law, director of sponsorship marketing at Scotiabank
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- Andrew Saunders, CRO, Phillip Crawley, CEO and publisher, Sean Humphrey, VP of marketing, Globe and Mail
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- Late night poutine from Smoke’s Poutinerie
Featured image (left to right): Connie Corner, director of brand partnerships; Robert Jenkyn, managing director, advertising, Globe and Mail
