Rogers Media pays $200K under anti-spam law

The media co has paid a fine for allegedly violating Canada's anti-spam legislation.

Rogers Media has paid $200,000 for allegedly failing to comply with requirements of Canada’s anti-spam legislation (CASL).

An investigation by the CRTC’s chief compliance and enforcement officer alleged that Rogers Media failed to comply with CASL rules between July 2014 and July 2015. During those 12 months the company allegedly sent commercial emails containing an unsubscribe mechanism that didn’t function properly, or couldn’t be readily used by the email recipient.

In some instances the unsubscribe address wasn’t valid for the minimum of 60 days following the sent message. The company also failed to honour requests from some recipients to unsubscribe from receiving future commercial emails within the required 10 business days.

Since coming into effect in July 2014, enforcement efforts around CASL have resulted in payments of close to $400,000 and issued monetary penalties totalling $1.1 million.

A release from the CRTC said that Rogers Media complied to the CASL investigation in full, and has voluntarily agreed to improve its existing compliance program.

According to a recent report from Itrac Marketer, 54% of Canadians would take businesses to court over CASL infractions.

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