Vice Canada has announced another key hire, naming Ryan Fuss as its first-ever chief revenue officer.

Fuss comes to the millennial-focused company from Blue Ant Media, where he worked as SVP of media solutions since 2012. While at Blue Ant, Fuss expanded its brand partner programs, working with clients that included Ford Canada, Canon and SC Johnson.

In his newly created role at Vice Canada, Fuss will be responsible for all revenue generation at the company. Fuss will start at Vice Canada on Dec. 14, and will be working at Blue Ant Media until then. A replacement for him at Blue Ant Media has not yet been named.

Vice Canada signed a $100 million deal with Rogers Media last year and recently announced the Canadian arm of Vice’s first linear TV channel Viceland will be going live next February. Canadian shows on the channel include Abandonment Issues, Dead Set on Life, Payday and Shroom Boom.