The Globe and Mail is looking to boost its data game with the creation of a new C-suite role dedicated to the task.

Former data and audience intelligence VP Greg Doufas has been promoted into the new exec position, which will see him focus on data-driven consumer insights as part of a larger effort to transform the legacy media business.

Doufas joined the Globe in 2012 as director of data and audience intelligence and was shortly promoted to VP of the same portfolio. In that role he was  responsible for all data analytics and research related to customer and audience acquisition, engagement and retention, while also heading up Lab351.

The new role is part of a minor restructuring in the Globe’s senior ranks, with Angus Frame, the company’s VP, digital media and technology, exiting the company. The changes were announced in a memo to all employees last week.

“As part of our continued efforts at The Globe to focus more on the customer, these changes will create a stronger connection between operations and customer insights,” Sean Humphrey, VP marketing, told MiC.

The publisher has been evolving its content solutions business for some time now and in September the Globe Alliance added Hearst media digital titles to its portfolio, expanding its reach to 18 million Canadians.

The Globe also revealed it is expanding its events business, which is now falling under Humphrey’s remit. The Globe currently hosts Globe Recognition and Globe Talks. In the spring of 2016 it will also host the third Globe Small Business Summit in Toronto, Vancouver and Calgary. 

Also revealed in the Globe restructuring memo was the departure of Sue Gaudi, a 10-year Globe veteran and VP, general counsel, secretary and chief privacy officer, who is leaving due to personal reasons. With Gaudi’s departure, Christine Cook will be the interim privacy officer.