Canadian TV viewership remains steady

Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.
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Despite continuing conversations around changing content consumption habits, numbers from 2014 and 2015 show that Canadian TV viewership was more or less flat last fall.

That data was presented by Louise Veyret, director, research and consumer insight at Dentsu Aegis Network in presentation to the Broadcast Research Council of Canada (BRC) yesterday.

Veyret showed that overall weekly per-capita viewing across Canada was down about an hour in 2015 versus 2014, moving from 27.6 hours per week in 2014 to 26.7 hours per week in 2015. The Numeris numbers measure the period between Aug. 31 and Dec. 27, 2015 and compare them with the same period in 2014.

That one-hour drop in viewing was level across most age groups, except for adults 18 to 49, which saw a two-hour drop for the period and adults 55 and over that stayed flat.

Weekly per capita primetime viewing experienced a similar drop for viewers 2+, moving from 12.2 hours in 2014 to 11.7 hours in 2015.

In Toronto, weekly per capita primetime viewership for those viewers 2+ moved from 11.2 hours of viewing per week in 2014 to 10.7 hours in 2015. Montreal weekly primetime viewership dropped from 14.5 hours in 2014 to 13.9 in 2015.

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