Rocket Fuel has named a Canadian country director, announcing William Cormier to the position.

Cormier has been with the programmatic marketing platform since last November, joining the company as its director of strategic accounts. He came to Rocket Fuel from BMO, where he worked as director of media.

In his new role, Cormier will be focused on growing Rocket Fuel in the Canadian market across the agency, brand and technology landscape.