Touche! wins Festival of Media gold

The Omnicom agency won four awards, including two golds, at the ceremony in Rome.

Touché! CEO Alain Desormiers is going to have to find some extra room in his luggage on the way back from the Festival of Media in Rome.

His agency bagged four wins at Thursday’s awards, taking festivalofMedia2016ToucheAwardshome two golds and two bronzes from its seven shortlist mentions.

The two golds were in “Best Campaign for Commerce” and “Smart use of Data,” winning both for “The Colder it gets…” for Mark’s. The OOH campaign delivered discounts that dropped as the temperature did last winter. For instance, if the day’s forecast said it would be -18 C, an 18% discount was granted.

The agency won a bronze in “Best Engagement Strategy” for Sport Chek’s “#MyNorth.” The Toronto-centric multiplatform campaign highlighted the different neighbourhoods in the city where basketball is played.

Touché! also took a bronze in “Best Community Development” for Canadian Tire’s “#ShovelitForward,” a social campaign that urged Canadians to help their neighbours out with snow removal.