GroupM’s Modi Media pacts with Innovid
This week GroupM’s advanced TV division Modi Media pacted with marketing platform Innovid. The deal will mean that Innovid will now power Modi Media’s OTT advanced video delivery.
Facebook to shut down desktop ad exchange
Based on the direction of media spend on its platform from desktop to mobile, Facebook is planning to close down FBX, its desktop ad exchange. Advertisers will still be able to access desktop inventory, however, through the platform’s Audience Network, which is mobile and desktop friendly.
OMAC goes bilingual
Media planners will be able to access the latest research on the out-of-home industry in both English in French now, with OMAC’s launch of a bilingual site. In addition to research, the site also has a case-study library.
“The enhanced navigation and search capabilities will enhance the tools and insights that have helped planners over the years. The changes to the site reflect the growing importance of OOH and the need to provide information that meets the industry’s needs,” Rosanne Caron, president of OMAC stated in a press release.
Carnival goes to PHD
The Omnicom agency has picked up the global media business for Carnival Corp. The cruise company spent $115 million in media across international markets including in the U.K. and the U.S. The company does not have much business in Canada so the deal is unlikely to have much impact on PHD Canada.
TSN and RDS secure multi-year rights extension for IIHF
Viewers will be able to continue watching the International Ice Hockey Federation (IIHF) tournament on TSN and RDS. The Bell Media channels extended their exclusive media coverage rights to 2023 through a deal with Infront Sports & Media, which is the exclusive media and marketing partner for IIHF.
More modifications for the Twitterati
Twitter is rolling out a number of changes to help its community to tweet more easily on its platform. When replying to a tweet @name will no longer count towards the 140-character count. Attachments such as photos, GIFs, videos and polls will also not count in the 140 limit. Also, the retweet button will pop up on an individual’s own tweet, allowing that person to retweet or quote their own tweet.
BMO’s AR window into the world of La Presse
As part of its Montreal en Histoires series, BMO launched a new augmented reality segment on its free mobile app. The segment takes viewers into the history of the Montreal daily, which was founded in 1884, and its impact on society. The series on the app is presented in partnership with Bell and it has been downloaded over 26,000 times since launch.
