Bell Media extends (and expands) pact with Viacom

The media company will have access to Comedy Central's entire library, as well as first-run original programming, through a new deal.

In the battle for premium programming, Bell Media has scored a sizeable victory.

It has extended its agreement with Viacom International Media Network (VIMN) for exclusive rights to Comedy Central’s roster of high-profile shows with a new contract that expands the scale of access to VIMN’s programming.

The multi-year deal gives the broadcaster access to the channel’s entire library across platforms. This means that shows like The Daily Show with Trevor NoahSouth Park and Inside Amy Schumer (pictured) will remain with the broadcaster.

The deal expands the terms of a previous agreement signed between the two in 2007 and now gives Bell Media exclusive rights over first-run original programming, its entire library of scripted and unscripted series and specials and also rights to international original productions across all platforms, which includes broadcast, digital, EST and SVOD.

It also has rights to Comedy Central Play, the channel’s app, which has clips, full episodes and other programming.