Toronto-based Holland Bloorview Kids Rehabilitation Hospital Foundation has selected Havas Worldwide as its media and creative advertising partner.

Through the new deal, the hospital foundation aims to raise its brand and profile and strengthen its fundraising opportunities, with a focus on the Toronto area.

Prior to the agency search, Holland Bloorview had been working with Publicis. Sandra Hawken, president and CEO of Holland Bloorview Foundation, said that the group chose Havas as its new partner because of the group’s strategic capabilities and perspective.

Havas’ work with the hospital foundation has started, and a brand campaign is planned for the late summer or early fall.

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