Statscan releases advertising revenue numbers

Data from the government body shows the industry saw a 2.2% gain in operating revenues between 2013 and 2014.
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Statistics Canada has released numbers for advertising revenue during the 2014 financial year.

According to its data, the collected advertising and related services industry reported operating revenues of $8.5 billion that year, posting a 2.2% gain over 2013 numbers.

Expenses for those industries also rose by a comparative amount, up 1.8% to $7.4 billion. The resulting operating profit margin was 12.7%

The largest expense for the industry was the salaries, wages, commissions and benefits component, which increased by 4.9% to $3.2 billion and represented 42.6% of total operating expenses.

Ontario continues to lead the country in terms of provincial distribution of revenue source. The province comprised 57.7% of total Canadian revenue, and was followed by Quebec (21.8%).

Domestic sales made up the largest chunk of the business at 82.2%, with international business being 8.8% and government making up 7.3%.