MediaCom wins BRP

The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.

MediaCom Canada has won the North American account for Bombardier Recreational Productions (BRP), which includes brands like Ski-Doo, Sea-Doo and Can-Am.

The account win follows a competitive review and includes all media strategy, planning and buying.

BRP is based in Valcourt, Que., and manufactures motorized recreational vehicles and power sports engines for distribution in over 100 countries.

Prior to the review BRP’s media had been handled by Geometry. MediaCom Canada will be managing the BRP account out of its Quebec office.

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