iProspect bolsters its team

Two new directors join the Dentsu Aegis-owned company's team in Canada.

iProspect has added to its senior ranks with the announcement of two new director hires.

ronnie-malewski-iprospectThe digital performance marketing agency, which is housed under the Dentsu Aegis umbrella, has hired Ronnie Malewski (pictured, right) as its new director of client services and brought on David Gravel in the newly created role of director, digital sales strategy.

Malewski, who was formerly lead account director at Le Site, a Montreal-based private full-service digital agency. The digital exec has been hired to oversee iProspect’s client service team across Canada and will focus on growing the scale of work with the company’s key clients. Malewski takes over from Remy Leclerc who moved into the role of COO at iProspect Canada in April.

david-gravel-iprospectGravel (pictured, right) comes to iProspect after serving 10 years at Yellow Pages where he was senior manager, major accounts. In the newly created role, Gravel will develop client-specific strategies, while also heading the creation and development of pitches for the company’s sales team.

Co-founder CEO of iProspect Guillaume Bouchard stated in an email interview that Gravel’s position was created to respond to “the increasing volatility around agency tenure and the rise in volume of RFPs.” Given that, he stated, “it was necessary to invest in a dedicated strategy team to drive and handle the pitch process. This enables our key business leads to focus on our clients’ performance instead of spending their time, like many agencies do, building pitches while simultaneously serving their clients’ businesses.”

The moves follow a reshuffling at the executive level announced in April this year. At that point the company’s then-COO Nicolas Hamel moved into the role of president. Bouchard migrated with iProspect after the company was acquired by Dentsu Aegis in 2013.