ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.

Dentsu Aegis Network shows its pride

Dentsu Aegis Network Canada has announced an official partnership with Pride at Work Canada, a non-profit organization supporting the LGBT community in Canadian workplaces. The partnership will include posting job opportunities on the organization’s LGBT career site, providing access to seminars and forums on workplace inclusivity and offering support towards Dentsu Aegis becoming a fully-inclusive workplace.

New managing director at Cannes Lions

The Cannes Lions Festivals have a new managing director, naming Jose Papa to the role. Papa takes over from Philip Thomas, who was promoted to CEO at Lions Festivals parent company Ascential Events earlier this year. Papa currently works as CEO of WGSN, Ascential’s global fashion trend forecasting service and starts in his new role in September.

Gusto TV nominated for international award

Bell Media’s Gusto TV has been nominated for channel of the year at the 2016 Content Innovation Awards. The award recognizes the international channel that demonstrated the most creativity and originality in the past year. The winner will be announced during MIPCOM in Cannes this October.

PepsiCo’s Susan Irving promoted to global role

Longtime PepsiCo Canada marketer Susan Irving has taken a global role at the CPG giant, now senior director of marketing, global snacks group for the Doritos and Cheetos trademarks. In her new role, Irving’s mandate is to drive the integrated global marketing agenda for those two brands, overseeing strategic and creative development of campaigns, strategy, global partnerships and licensing strategies. In Canada, Shereen Yasseen, previously director of marketing for emerging brands, has been promoted to senior director for core brands at PepsiCo Foods Canada.

Halifax encourages Pokémon hunters

This weekend the Downtown Halifax Business Commission (DHBC) is encouraging Pokémon Go players to come to the area. On Sunday downtown business will work together to sponsor nearby Pokéstops during regular business hours in an attempt to have as many lures active as possible. Local restaurants will also have Pokémon-inspired snacks and drinks, with businesses providing charging stations to keep the playing going as long as possible.

TSN 1150 signs with Hamilton Bulldogs

Beginning this fall, TSN Radio 1150 Hamilton will air every regular season and playoff game for the OHL’s Hamilton Bulldogs, plus 30-minute pre-and post-game shows. The Bell Media channel has signed a multi-year contract for the rights.