Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Digital VP Darren Hardeman has made a big move, joining the MediaCom Canada team as its SVP of digital strategy.

Hardeman comes to the GroupM agency from his most recent role as VP of digital at M2 (which is now Initiative), a job which he moved to last dHardemanSeptember, leading digital strategy for all clients at the agency.

Prior to going to M2, Hardeman was at fellow GroupM agency Maxus Canada for over three years as managing director, planning and digital.

Hardeman joined the MediaCom Canada team last week.