Radio revenue down: StatsCan

The Atlantic provinces and Saskatchewan posted the strongest profit margin gains in 2015, according to the latest numbers.

Operating revenues at private radio stations dipped for the second straight year in 2015, according to the latest StatsCan numbers.

Overall revenues dropped 0.5% or $7.8 million to hit $1.6 billion in 2015.

In 2015, 98.4% of total operating revenues for private radio broadcasting came from ad revenue. Local advertising revenue dropped 1% from 2014 to 2015, but still accounted for 66.7% of total operating revenue. National and network advertising was up 0.9% for the year, totalling 31.7% of the total operating revenue.

A drop in operating expenses led to an overall slight increase in profit margins, which went up 0.4% in 2015, from 18.6% to 19% in 2015.

The Atlantic provinces, along with Saskatchewan, were the only areas of the country to post profit margin growth of 1% or higher in 2015.

In 2015, the profit margin before interest and taxes for the Atlantic provinces was 16.8%, up 1.7% from 2014. Saskatchewan’s profit margin was 10.4%, up 1% from 2014.

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