ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

ComScore offers deeper mobile insights

Cross-platform measurement company comScore has expanded the mobile reporting available in its validated Campaign Essentials (vCE). The update brings results into line with what’s available on desktop display and video, adding incremental reach, frequency and GRPs gained from mobile.

Newad adds two university accounts, renews one more

Indoor advertising agency Newad has won two recent RFPs and renewed another existing account. The University of Ottawa and University of Alberta (Edmonton) have been added to Newad’s portfolio, representing 83 static faces and three digital faces. Its contract with École de technologie supérieure (Montreal) has also been renewed, maintaining 80 static faces and one digital face.

Pattison renews City of Richmond transit account

OOH ad company Pattison has signed a new contract with the City of Richmond, BC for its transit shelter and bus bench advertising inventory. That inventory consists of 200 transit shelter spaces (400 advertising faces) and 600 bus benches (300 advertising faces). Richmond is the fourth-largest city in British Columbia with a population of 214,000. It is also the location of the Vancouver International Airport and the Olympic Oval from the 2010 Winter Olympic Games.

Global TV is most-trusted media brands: Survey

The University of Victoria has released the results of its second annual Gustavson Brand Trust survey. The survey, which was conducted through an online questionnaire of just over 6,000 adult consumers, asked participants to look at brand values, functional trust and consumer relationships. Overall, Mountain Equipment Co-Op (MEC) tied with President’s Choice for the most-trusted brand in Canada. Global TV was the most-trusted media brand. The full report is available online. Last year, Tim Horton’s occupied the number-one spot, while PC ranked second.

VMedia launches on Roku

VMedia Inc. has launched its paid streaming app on the Roku streaming platform in Canada. New customers can sign up for a free seven-day trial before the subscription cost of $17.95 per month kicks in. In addition to live-streamed television, the app includes a cloud-based “look back” feature, which allows users to catch up on shows they missed from the last week.

Cineplex sets sights on U.S. expansion with new acquisition

Cineplex Entertainment has set its sights on further U.S. expansion with the acquisition of all issued and outstanding shares of New Jersey-based Tricorp Amusements Inc. Tricorp, which will become a part of Cineplex Starburst Inc., provides interactive video, redemption and amusement gaming services through revenue sharing agreements in the U.S. and its products appear in bowling alleys, amusement and water parks, laser tag facilities, casinos, restaurants and more throughout more than 20 states.

Ricardo Media bolsters sales and marketing teams

Ricardo Media has made several adjustments to its sales and marketing teams. The company has promoted former digital sales director Émélie Brunet to senior sales director. It has also expanded the sales portfolio of Quebec sales director Manon Beaudry to include corporate sales, and has hired on Nathalie Carbonneau as marketing director for Ricardo Media and all of its subsidiaries.



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