Reprise Media has added a new managing director, luring Matt Sallis away from a major competitor to take the role.

Sallis came to Reprise Media from Catalyst Canada, where he worked as VP and ground account director for the past seven years.

In his new role at Reprise Media, Sallis will report directly to Harvey Carroll, CEO, IPG Mediabrands, and will also serve on the executive leadership team for the owner group’s Canadian branch.

The new hire fills a gap at the digital marketing agency that has been empty since Joseph McConellogue moved from Reprise Media’s Toronto office to its Chicago outpost last year, said Carroll.

“From the time Joseph left we have been looking for the right person, but we had our eye on Matt,” said Carroll.

Reprise Media has about 30 people working on its SEM, SEO and social business in its Toronto office, with plans to add about five more roles before the year is out, said Carrroll. He wouldn’t disclose specific numbers for the business unit, which works both on IPG Mediabrands Canada clients as well as outside businesses.