ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.
By Staff 
December 22, 2016

Sid Lee wins ad award from La Presse+

Sid Lee has won the top prize in the first edition of La Presse’s TAC-TIL contest, which awarded the best creative work from the year on La Presse+. The winning ad was Sid Lee’s work for Loto-Quebec. The contest was open to all creative teams that produced interactive HTML ads that ran in the digital newspaper between January 1 and December 11 of this year.

Twitter keeping Vine as a camera app

Last announced as shuttering the looping video app in October, Twitter has decided to keep Vine in part, transitioning the app to become a pared-down camera app. The Vine Camera will allow users to make six-second looping videos and post them to Twitter or save them to their phones, according to a blog post on the move.

Super Channel announces staff appointments

Super Channel has announced a reshuffle in its executive ranks, with many of its upper-most execs receiving additional roles, while the company has confirmed a number of senior departures. Donald McDonald, executive director of finance and administration, has added the role of COO to his duties. McDonald takes over as COO from Malcolm Knox, former president and COO of the company, who departed in September, Super Channel confirmed to Playback Daily.

Meanwhile Super Channel’s former program manager, Troy Wassill, has been promoted to director of programming, domestic distributors and sports.

Melissa Kajpust, who currently serves as head of creative development, will also take on the role of director of programming, international distributors and Canadian pre-sales. Super Channel’s VP of programming role was previously held by Sandy Perkins, who also left the company in September.

Meanwhile Super Channel’s former program manager, Troy Wassill, has been promoted to director of programming, domestic distributors and sports.

Atedra partners with LeaseBusters

Digital media company Atedra has signed a deal to represent four automotive review, pricing and listing websites: Leasebusters.com, Financebusters.com, Carcostcanada.com, and Thecarmagazine.com.