Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.

Canadian Omnicom agencies walked away as the big winners at Tuesday night’s ninth annual Internationalist Awards for Innovation in Media.

The awards, which were handed out in New York City, are judged for breakthrough communications thinking, solving marketing problems through an innovative media strategy, providing solutions worthy of world-class standards and results.

Out of 48 medal winners, 10 were Canadian, and agencies from Canada took home six of the 10 Gold awards and four of the 17 Silvers.

Touche took home three Gold awards and one Silver. The Golds were for its work with CSSN on “The Anti-Bullying ‘Bullying’” campaign, Sport Chek for “The Fastest Olympic Campaign” and Tourism Quebec for “Blind Love.” Its Silver was for its work on Via Rail’s “Winter Way to Travel.”

OMD Canada won two Golds and a Silver. The Gold awards were for its work for Doritos on “Ketchup Roses” and McDonald’s Canada “Locals only.” The Silver was for its “A Big Mac and Everybody Loves Each Other” campaign, which was also for McDonald’s Canada.

PHD took home a Gold and a Silver last night. The Gold was for its “Quebec Legacy” campaign for PPG-Sico and the Silver for “Grolsch X Spotify” for SABMiller Canada.

Sid Lee Media also won a Silver, taking home an award for “#Youshouldplay649.”


Image: Brendan Banahan, managing director of The Internationalist presenting Alain Desormiers, CEO and founder of  Touché! PHD with a Gold award for Tourisme Québec’s “Blind Love” campaign.