Cineplex Media reported an overall jump in media revenue for the first quarter of 2017, reporting record quarterly media revenues of $33.9 million, up 2.6% from the same period last year.

Sponsorship and other media associated with its eSports properties were the main drivers behind a jump in cinema media revenue for the quarter. According to the report, revenue in the division was $21.6 million, compared with $21.1 million in 2016.

Digital place-based media revenue increased $0.4 million or 3% year-over-year. An expanded client base offset lower project installation during the quarter. Cineplex announced a deal to install, maintain and operate digital signage for Morguard Investments Limited in February. That partnership added 175 digital displays to Cineplex’s inventory.

Overall, Cineplex reported a revenue jump of 4% for the quarter, with total revenue of $394.2 million. Increases in amusement revenue, which was up 58.9%, food service revenue, which was up 1.7%, offset drops in box office revenue, which was down 1.7%.

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