CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.
snapchat social video

The CBC/Radio-Canada has signed a deal with Snapchat to curate content for the platform for the upcoming Olympic Winter Games in PyeongChang.

Adam Mitchell, director of sports partnerships at the pubcaster, said his team wanted to get on board with Snapchat early on in the content creation process, rather than at the last minute like the group had done ahead of the Rio 2016 Games.

“Since the end of the Rio Games, we have been working and see there is a big opportunity to work with a partner like Snapchat to connect in a deeper way with the younger generation,” he said. “We want to make sure it’s a platform we can activate on together.”

Throughout the Olympic Games Rio 2016, more than 2.5 million Canadian Snapchatters combined to consume more than 110,000 hours of Rio-related content in total.

As part of the deal, Snapchat’s Our Story team will curate Snaps submitted from Canadian app users who are watching the Games both here at home and in Pyeongchang.


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