Cannes 2017: Canada shortlisted for seven Media Lions

Touché! leads the way with three chances at a podium finish.

Canadian agencies have seven chances to win Media awards at the International Festival of Creativity in Cannes, which has published its Media Lions shortlist.

Touché! up for three Media Lions. The agency is shortlisted for its work on “Sport Chek – The Fastest Olympic Campaign Ever” for FGL Sports, “Bully Ads” for the Canadian Safe School Network and “Blind Love” for the Alliance de l’Industrie Touristique du Québec.

IKEA Canada’s “Cook this Page,” from Leo Burnett Toronto, Grayson Matthews Toronto and Papertec, is also up for one after already winning two Lions, one in Outdoor and one in Promo and Activation. The full list of contenders is below.

Tuesday morning’s shortlist announcements also included Canadian contenders in the Design and Entertainment Lions for Music competitions. So far this week, Canada has picked up 13 Lions and 72 shortlist mentions.

Media (7)

Canadian Down Syndrome Society, “Down Syndrome Answers,” FCB Toronto; Reprise Media Toronto
Excellence in Media Insights & Strategy

FGL Sports, “Sport Chek The Fastest Olympic Campaign Ever,” Touché! Montreal; TBWA\Worldwide New York
Retail, e-Commerce, Restaurants & Fast Food Chains

YWCA Canada, “Blamé,” Juniper Park \ TBWA Toronto; Raina+Wilson Toronto; PHD Toronto; Apex PR Toronto
Use of Stunts


IKEA Canada, “Cook This Page,” Leo Burnett Toronto, Grayson Matthews Toronto; Papertec; Printed by Somerset; Trade Graphics By Design
Use of Stunts


Canadian Safe School Network, “Bully Ads,” Touché! Toronto; BIMM Toronto
Use of Digital Platforms
Data Driven Targeting

Alliance de l’Industrie Touristique du Québec, “Blind Love,” Touché! Montreal; Lg2 Montréal
Use of Branded Content Created for Digital or Social Media