Rogers Media-owned specialty channel G4 is shuttering at the end of August.

A Rogers spokesperson said the channel was “unable to sustain the viewership needed to continue in this competitive television landscape.”

According to the latest CRTC’s specialty channel report, G4 Canada posted a 51% revenue decline from 2014 to 2015. That included a drop of 14.7% in national ad revenue, which was posted at $817,839 in 2015. Subscribers dropped by 35.4% from 2014 to 2015, landing at 1.4 million.

According to a statement from the media company, the closure allows Rogers Media the opportunity to focus on its core specialty portfolio. No positions were impacted by the decision, they said.

The channel was launched in Canada as TechTV in 2000 through a partnership between Rogers, Shaw Communications and TechTV U.S. The American version, owned by Vulcan Programming Inc., and TechTV’s stake in TechTV Canada were sold to Comcast in 2004 and rolled into its gaming channel, G4.

Shaw and Comcast sold their interest in the company around 2005, giving Rogers Media full ownership of the channel, then called G4techTV Canada.

In 2006, the CRTC granted a license change that allowed the channel to begin airing drama and comedy. The channel was rebranded as G4 in 2009, with a focus on gaming and entertainment. The U.S. version of the channel went off the air at the end of 2014.

Rogers Media also operates specialty channels including FX Canada, FXX, OLN, Sportsnet and Viceland.

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