Sunwing flies to the top: Media Monitors

Toronto saw a shake-up in its top radio advertisers last week.

Sunwing Vacations led a group of almost completely new chart-topping advertisers in Toronto last week. The latest Media Monitors chart, which covered the week of Nov. 27 to Dec. 3, showed Sunwing jumping to the #1 slot from #17 last week.

In second place was OLG, up from #9, while the Ford Dealers Association slipped one spot to #3. In fourth was the LCBO, up from #34, and rounding out the week was McDonalds, which made the short climb from #8.

New to the list was Neutrogena in #6.

Despite all the shake-ups in Toronto, CTV remained at the top of the Montreal charts yet again. That was followed by Shopico and Crave TV, which made jumps from #38 and #53 respectively. In the fourth spot was Hudson’s Bay, which fell one spot from the previous week. Rounding out the top five was, again, Sunwing Vacations, up from #8. Television and cable TV were back on top as the biggest category buyer in the city, buying 118 more spots than last week.

Toronto, by brand

MM Dec. 4 Toronto Advertisers

Toronto, by category

MM Dec. 4 Toronto Categories

Montreal, by brand

MM Dec. 4 Montreal Advertiser

Montreal, by category

MM Dec. 4 Montreal Category