Rogers was once again the top radio buyer in Toronto, according to the Media Monitors charts for Feb. 5-11. The telco increased its radio buy (to 1325 plays, up from 1200) to once again more than double the next-most prolific buyer.

Coming in second place was Chevrolet Certified Service, which was new to the list. Also new was third-place finisher Rona. In fourth place was Pizza Pizza, making a jump from #32, and in fifth place was Spence Diamonds (up from #20). Other new entrants to the top 10 included BMO (#6) and the Canadian International Auto Show (#9).

The top category buyer in Toronto was quick service restaurants, which collectively purchased 2237 ad spots.

In Montreal, Educ’alcool climbed one spot to #1, while new entrant Belairdirect came in at #2. Frequent top buyer CTV fell to #3 from #1, while Rona and Indeed both stayed put at #4 and #5.

New entrants to the Montreal charts were HBO Canada (#6) and McDonalds (#10). For categories, television and cable TV once again was the top category buyer, with a total of 495 spots purchased.

Toronto, by advertiser

Toronto, by category

Montreal, by advertiser

Montreal, by category