Rogers stays on top: Media Monitors

The telco increased its media buy and its hold on the Toronto market, while Educ'alcool knocked CTV out of the top spot in Montreal.

Rogers was once again the top radio buyer in Toronto, according to the Media Monitors charts for Feb. 5-11. The telco increased its radio buy (to 1325 plays, up from 1200) to once again more than double the next-most prolific buyer.

Coming in second place was Chevrolet Certified Service, which was new to the list. Also new was third-place finisher Rona. In fourth place was Pizza Pizza, making a jump from #32, and in fifth place was Spence Diamonds (up from #20). Other new entrants to the top 10 included BMO (#6) and the Canadian International Auto Show (#9).

The top category buyer in Toronto was quick service restaurants, which collectively purchased 2237 ad spots.

In Montreal, Educ’alcool climbed one spot to #1, while new entrant Belairdirect came in at #2. Frequent top buyer CTV fell to #3 from #1, while Rona and Indeed both stayed put at #4 and #5.

New entrants to the Montreal charts were HBO Canada (#6) and McDonalds (#10). For categories, television and cable TV once again was the top category buyer, with a total of 495 spots purchased.

Toronto, by advertiser

Toronto, by category

Montreal, by advertiser

Montreal, by category