Cossette Media defends Quebec government account

The CSPQ again names the agency as the official steward of its $260 million media buying operations.

Quebec’s Centre de services partagés du Québec (CSPQ) has again named Cossette Media its media buying partner following a public review.

CSPQ acts as the coordinating body for media buying for approximately 200 ministries and provincial government-affiliated organizations, including Loto-Québec, liquor retailer SAQ and Télé-Québec, among others. Several crown corporations are required to use the service.

Cossette Media was the incumbent agency in the review, having first won it in 2008 and successfully defended it in 2013. Its new contract runs until 2022 with options for two renewal periods.

According to CSPQ, the contract is valued at $260 million. Two other undisclosed agencies competed for the work in the review overseen by PwC, which formally ended Jan. 16 with the signing of the new contract. The assignment includes buying across all digital and traditional media.

The government organization said consolidated its media buying with one agency saved it $26 million in its 2016/17 fiscal year.