Rogers may have fallen from its spot as the top buyer of radio advertising in Toronto last week, but a different part of the its business took its place. Rogers Internet purchased 986 radio advertising spots for the week of March 5 to 11, rising up from the #9 position the previous week.

The Ford Dealer Association made a similar climb to #2 from #10. The top-five was rounded out by Fido Solutions (up from #5), OLG (up from #17) and Hyundai (new to the list).

Other new entrants in the top-10 included TD Insurance (#8), the National Home Show (#9) and Mazda (#10).

As a collective, the car and truck dealer association category increased its buying power to land as Toronto’s top category buyer for the week.

Montreal also had a new top buyer, with Virgin Mobile climbing two spots to #1. That was followed by CTV, which has held strong at the #2 spot for three weeks now.

New to the list was the Ford Dealer Association at #3. Re/Max held strong at #4, while new entrant Hyundai Dealers Association rounded out the top at #5.

Also new to the top in Montreal were the BMW Dealer Association (#9) and Desjardins Insurance (#10).

Wireless carriers made a big grab to become the largest category buyer in Montreal, nearly doubling the category’s prominence across the airwaves.

Toronto, by advertiser

Toronto, by category

Montreal, by advertiser

Montreal, by category